The Ashoka Advantage: 2012 Executive in Residence Program

Submitted by: John Converse Townsend on 04/20/12

Who says there’s no bridge between the corporate and social sectors? Since 2009, Ashoka's Executive in Residence Program has found ways to blend profits with purpose. The program introduces corporate executives to leading social innovators in order to help them finish short-term, high-impact projects in communities around the world.

“It's inspiring to work with folks who really think of themselves as entrepreneurs in social settings,” said Nicholas A. LeCuyer, vice president of strategy and distribution at Western Union Digital Ventures. He was paired with Rodrigo Baggio, founder of the Center for Digital Inclusion (CDI), to help the Brazilian Ashoka Fellow with shared value strategies and leadership development initiatives.

Learn more about the Executive in Residence Program and meet members of the Class of 2012, including LeCuyer and Baggio. Check out the five-minute video below, produced by Cartola Filmes in partnership with Museum of the Person:

Ashoka's Executive in Residence Program from Bruno Borges on Vimeo.