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HEIKE BOOMGAARDEN

Germany,

With the expansion of urban spaces, Heike Boomgaarden saw a need to engage the public in greener suroundings. Her work revolves around taking factors such as seasonality, biodiversity, and soil improvement into account when planning sustainable development.

This profile below was prepared when Heike Boomgaarden was elected to the Ashoka Fellowship in 2013.

Urbanisierung als Trend hält an – und mit ihm verringert sich der Raum für Natur in Städten aller Größen. Mit drastischen Folgen für die Biodiversität, aber auch die Lebensqualität und das Wissen der Bevölkerung um natürliche Zusammenhänge. Während viele lokale Projekte im Bereich des Urban Farming entstehen, scheitern diese oft auch an ihrer Struktur, die auf vereinzeltes, freiwilliges Engagement und nicht auf Verbreitung angelegt ist.

In der essbaren Stadt Andernach hat Heike Boomgaarden mit ihrem Team ein Konzept erfolgreich pilotiert, welches einen ersten Impuls von der Verwaltung kombiniert mit breit angelegtem Engagement der Bevölkerung. Angesetzt wird an den Einsparungspotenzialen der Städte durch alternative Bepflanzungs- und Pflegekonzepte städtischer Grünflächen – ein starkes Argument angesichts belasteter öffentlicher Budgets. Im Prozess folgt einer Bestandsaufnahme der Flächen die Neubepflanzung, zu großen Teilen mit Obst und Gemüse, das den Bürgern kostenfrei zur Ernte zur Verfügung steht. Über den Fokus auf zentrale Orte des täglichen Lebens werden auch die Menschen erreicht, die noch nicht für die Thematik sensibilisiert sind. Mitmach-Aktionen und positive Kommunikation machen greifbar, was sonst theoretisch bleibt: Die Faszination natürlicher Vielfalt – und die Gefahren ihres Verlustes. Die immer mitgedachte mediale Begleitung und Vermarkung der städtischen Veränderungen ermöglicht Markenbildung und Positionierung.

Mit der neu gegründeten Firma Wesentlich – Büro für urbane Pflanzkultur ist nun die Basis für eine Verbreitung der Lebensmittelpunkte geschaffen. Multiplikatorenformate wie Kongresse, Schulungen für Bürgermeister oder öffentliche Kampagnen wecken das Interesse weiterer Städte und Kommunen, über die das Konzept weiter verbreitet wird.

(Bild: Christian Klant)

Lesen Sie mehr im ausführlichen Profil (Englisch):

INTRODUCTION

Driven by the increasing estrangement of people in urban surroundings with nature and its potential for human well-being, nutrition and education as well as the ecological consequences of maltreatment towards the environment, Heike Boomgaarden introduces a new way of “eco-human” development for urban settings bringing people back in touch with the environment and (edible) nature where they live.




THE NEW IDEA

On the basis of her experience with urban greening projects garden and media, expert Heike Boomgaarden created the first holistic urban gardening concept, which is applicable on a city or district level, customized to local needs and restrictions and which involves both city administration as well as central stakeholders such as citizen groups for sustained impact and an overall change of urban greening culture.
Key to her approach, which has successfully been implemented within the award-winning "Essbare Stadt Andernach" (Edible Town Andernach) in Germany, is the idea of moving issues like biodiversity, soil improvement, permaculture and planting of edibles from a niche practice into the actual center of civic attention. She does so through systematically and sustainably reshaping public areas in city centers by developing and implementing planting concepts with regional, diversified and mostly edible plants. All are available for all citizens to harvest free of cost. The effect is manifold; due to actively involving a broad range of citizens and giving them responsibility, there is a rising understanding and a strengthened identification of citizens with sustainability related issues in their surroundings. Also, her work creates new low-barrier education opportunities and jobs around eco-human development and reaches a significant cost reduction for city administrations through the change in greening and caretaking concepts for public spaces – a key selling point to cities, which face ever more restricted budgets.
This way, Heike offers practical solutions for urban settings and enables them to follow a trend, whose time has come: the growing need for serious sustainable development on the one hand and citizen demand for cities with high quality of life on the other. Making use of her media background, Heike markets the implemented projects broadly – and successfully. This allows not only to position them as brand-building role model projects, but also sends the message that fundamental change is possible and attracts followers to come.




THE PROBLEM

Throughout the past decades, urban development followed a trend of controlling (and even removing) nature within urban settings. Roots of this trend can be found in post-WWII history, when food production in city centers was necessary for survival and through this is still connected with the notion of need and poverty. In addition, the mainstream ideal of controlling, shaping and standardizing nature has also led to less natural urban space for citizens to actively engage in, i.e. for education or plant growing. All of these factors have contributed to severe challenges that a majority of cities throughout Germany now face, both ecologically (due to decreasing biodiversity within urban settings) and socially (because of an increasing estrangement of citizens and nature as well as a lack of ownership of citizens towards public spaces). At the same time, public financing is increasingly restricted, as cities and communities live off tight budgets and on debt, a situation that proves to be a difficult starting-point to meet these challenges, which are growing along with the trend towards urbanization.
On the surface, the consequences described are not always visible, and thus the public problem awareness is low. However, when diving into the expert sphere of urban development and biodiversity, the picture is a different one. There are extensive studies on the effects of decreasing biodiversity in urban settings – changes in microclimate, quality of soil, loss of genetic variety in plants for natural resistance to name some – and on the positive effect of nature on (psychological) health and social development. Scientists even caution against what they call a “nature-deficit-disfunction” in the development of children growing up in urban settings. 
The challenge is manifold, then. It lies in raising awareness for the problem on a broad scale as basis for transition, finding solutions that invite the broad public to participate in implementing them and to make economically feasible cases for cities without extra budgets. The future of urban development lies in meeting this challenge of shaping healthy cities with high life quality for their inhabitants – and establishing it as a collective responsibility.




THE STRATEGY

Key to all of Heike Boomgaardens activities are two guiding principles. Following the conviction that “a new world is plantable” she drives transition through focusing on reshaping centers of everyday life (in German: Lebensmittelpunkte – Lebensmittel [edibles] und Mittelpunkte [centers]). Her holistic yet low-threshold processes are focused on connectivity, which invite a broad basis of stakeholders to participate and make tangible what until now so often stays theoretic. To her, this is central to foster a public system of people dealing with the urban challenges and, even more important, actively supporting their solutions. 
The city of Andernach, an average small city in the south of Germany with about 30,000 inhabitants, was where it all started with a guerilla gardening activity to revive fallow land, which led to Heike receiving the city’s approval for setting up and developing a 13 hectare large permaculture area outside of Andernach. Heike has set-up and developed this space in cooperation with the city of Andernach and a local reintegration company for unemployed people. She motivated them to design and implement a new job-training for “permaculture assistants”, which is a central social component of the overall concept. Having this area, which now serves as Germany’s largest educational garden, is key to demonstrating how to reshape the management of materials flow in the city. It allows sustainable development, saves costs due to cost-efficient natural waste disposal and is a driver for job creating.
 
It was clear from the beginning that the permaculture area could only be a start to the transition. So in 2010, the year of biodiversity, Heike Boomgaarden and her team developed a concept of how to make biodiversity tangible and relevant to the city and its inhabitants. They came up with what today is the centerpiece of their approach: to bring vegetables and fruit back to the people in the city center. As a first activity, they planted different kinds of vegetables and fruits alongside with 101 kinds of tomatoes, put up descriptions and “how to do this at home”-instructions and invited all citizens to harvest free of cost, which they did, happily and curiously, and thus got in touch with the project.
Partnering up with the city of Andernach, Heike had an important ally in the biologist responsible for Andernach’s open space and greening, who is also her colleague in strategies for scaling beyond Andernach. They conducted historic research on plants and ancient garden facilities, before in a next step of development reviving parts of these historic pieces with a special focus on those areas, which were “fearful areas” before – with high waywardness and vandalism rates. Despite many warnings, they experienced what happens when extending an invitation to citizens and giving public space back to them: it is handled with care. Giving responsibility leads to responsible handling.
These experiences represent an important success factor of the concept reflected in the term “edible city.” The first initiative is based on a buy-in from the local institutions. It is a thought-through top-down impulse, which soon opens up towards the citizens, integrating them actively through emotionally piquing peoples’ curiosity and making tangible offers to different stakeholder groups to become involved – even those, who are not natural owners of the topic.
Today, most public spaces in Andernach are re-equipped with plant concepts, which instead of an average of 60 €/m2 cost about 10 €/m2 annually in maintenance, offer more biodiversity – and joy, because they are simply beautiful. Or they are filled with vegetables and fruits free to harvest by the citizens. Each year a special planting focus is laid in order keep the awareness level high and deepen the educational factor. Step-by-step, more stakeholders are involved; local associations or schools and kindergartens take partnerships for single areas, which again lowers public spending and fosters further social integration. All tourist guides are trained to be “green tourist guides” and have offered more than 50 excursions in Andernach in 2012. In 2013, a congress bundled all office holders and more than 130 experts, who are interested in taking the approach to their cities.
Although there is no longer-term quantitative research yet, qualitative evaluations show that vandalism in public space went down and the identification of the cities’ citizens with the public spaces has risen – together with the awareness towards the topic of biodiversity and the role of nature for the healthy development of urban settings.
The reasons for an institutional partner like a city to get involved are quite clear. It is a cost saving tool, which fosters sustainable development and allows brand building and positioning at the same time. Andernach has received two well-recognized awards for urban development and innovation and media attention worth 1.5 million Euros in 2012 alone. As a city, it has not only been able to reduce cost for public greening and raise life quality within the city, but is now also a national benchmark and role model for urban development. These are key selling points towards cities and other institutions to start their way towards a transformation that is sustainable, cost-efficient, citizen-friendly and participatory and strongly brand-building.
In 2012, Heike Boomgaarden started to systematize scaling activities and decided to build organizational structures, which allowed the further systematization and spread of the concept piloted in Andernach. In her company “Wesentlich” (“substantial”) she and her two partners – the biologist from Andernach and a business-experienced marketing expert – want to further turn their expertise and learnings into modular, easy to adapt solutions for communities, corporations and other institutions. Only if the entry barriers are held low and projectable concepts are made available, Heike is convinced, cities and other institutions will be likely to decide moving into the direction of thorough green transformation.
Wesentlich acts as a "Brain-trust" - it develops and implements spear-top innovative concepts following their basic principles. The scaling strategy contains different pieces which are built up consequently and also allow a diversification of the financing model in order not to be dependent solely on lengthy community level political decision processes: (1) The original “edible city” concept is adapted for interested cities; current negotiations for scaling are underway for Frankfurt (Main), Berlin-Pankow and Darmstadt. The city of Minden has already started implementation, but on a self-responsible basis after they consulted with the team in Andernach. (2) Additional project based work allows Wesentlich on the basis of fees-for-services to spread the concept to communities, corporations and other institutions. (3) In order to reach the paradigm shift Heike and her team aim to spread an equally important part of the scaling is awareness raising and education. Aspects of this include accompanying public relations work on all projects, targeted trainings of, for instance, permaculture assistants and city mayors, educational material as well as conferences in order to lay the basis for themselves and multipliers to spread the message that “a new world is plantable,” the knowledge about how to do it, and the evidence of its economic incentives. (4) The development and licensing of other ready-made solutions like the “one square meter of home” planting concept allows a broader reach in terms of target groups with low-threshold offers. (5) In the future, Wesentlich also wants to get more engaged in permaculture solutions/facilities and green investment mechanisms – allowing communities to start these themselves – in order to drive a holistic transformation of shaping public space. She sees the potential in Germany, for example, to set up an environmental trust analogous to the UK Trust, which could be a source of start-up investment for cities which would then recoup that cost through savings over a few years.




THE PERSON

A gardener by training (with a focus on fruit-growing) and studies (focused in horticultural science) Heike was faced early with ecologically questionable practices such as the management of soil and pesticides and felt there had to be a different way of approaching things. This shaped her growing conviction in her early professional years that people and nature belong together for the benefit of both. This eco-human approach is what she advanced throughout all of her career – through driving initiatives, which made people understand the importance of nature for their well-being and showed ways to easy implementation. She did so within her own engineering office, through which she built and reshaped school gardens and natural education playgrounds, as well as through her being a media networker and presenter around the topic of (urban) gardening and shaping more than 30 civil society greening initiatives with broad media coverage. Heike says she has made it her task to wake people´s passion and make them see the benefits of doing things differently. She has experienced failures, such as a schoolyard re-planning project that the principal didn’t support because of a perceived risk of planting trees where children play. While saying that it’s unlikely that the same resistance would appear today, she also sees that experience as illustrating how important timing is for her work. Even though local politics can be time consuming, she sees value in the democratic process that seats decision at depth. At the same time, she is always looking for ways to augment local resources so that projects can be built and illustrate the potential for a city.
The variety of her experience in working with and actively involving people on the ground is one of her largest strengths – besides her humorous personal, vast expertise, pragmatic way of doing things and unfearful approach of new situations and challenges. Heike draws from a large network within civil society - gardening experts, associations, politics and media - in order to drive the public agenda towards reshaping how we think about and act upon urban nature. The world of urban planners is small and known to each other, and she is well known within it. With the success of the pilot in Andernach, the time is right and all pieces are in place to spread her expertise, learnings and concepts on larger scale and move towards broader in-depth change.




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